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Digital Bridges

Outdoor Media Solutions | Riyadh

Digital Bridges, Riyadh’s premiere digital out-of-home network has come to unequivocally dominate and transform the local outdoor scene.

Uniquely powerful, they are installed along 7 key major and main roads of the city which experience heavy and stand still traffic on a daily basis. Installed in consecutive order for maximum impact and exposure, there’s no missing them at key intersections, junctions and bottleneck stretches widely used by residents and visiting tourists.

Geographically well dispersed leading to all areas of the city, approximately 70km worth of road distance is covered from point to point. Widely recognizable, Riyadh Digital Bridges assist hundreds of brands each year to make their communication known to the masses.

  • Consists of only premium faces
  • Installed on highway overpasses, underpasses and pedestrian bridges
  • Stretch the entire width of oncoming lanes and highways (subject to location)
  • Experience little to no obstruction from surrounding environment
  • Deliver unmatched line of sight exposure to motorists
  • Capture attention of audiences from both main and service roads
  • Visible from significant distances
  • Locations experience reduced speeds and stand still traffic
  • Landscape orientated
  • Day-part messaging capable
  • Static or animated artwork permitted

Installed both within the city central area and along the ring roads of Riyadh. Each respected road leads to/from heavily populated commercial/residential vicinities and are undeniably the city’s lifeline road arteries.

North ⇄ South
  • King Fahad Road
  • King Khalid Road
  • Prince Turki Road
  • Eastern Ring Road
East ⇄ West
  • King Salman Road
  • Northern Ring Road
  • Makkah Road (Khurais)

  • 10 second ad display per loop
  • Operate for 20 hours per day

  • Minimum quantity of 1 circuit (15 faces per circuit)
  • Minimum booking period of 2 weeks
  • Alternative booking periods upon request

  • Average panel size: 23.3 x 2.4 meters (w x h)
  • Artwork specification document outlines exact dimensions and file formats required for creative development
  • Artwork to be shared 2 local working days (Sunday till Thursday) prior launch of campaign via email or file transfer domains

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